Nissan, with the GT-R, formerly known as Skyline, is serious that its new GT-R supercar be the one to beat in real world sports-car driving situations, and the new 2013-14 Nissan R35 GT-R exotic car builds on that with its mastery of changing road and weather conditions. Godzilla (Nissan GT-R): the Gran Turismo Racer for mountain, track, or urban vehicular warfare.
Click image above for Nissan GT-R promotion: What If you had no competition?
Go behind the scenes on Usain Bolt "Director of Excitement" 2013 Nissan GT-R commercial
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Additional GT-R advertising campaign: Nissan has a GT-R "Flying High" campaign going on with the US Navy "Blue Angels" F-18 fighter jet demonstration squadron. This campaign highlights "acrobatics": Speed and power under control is a common working goal for both the Nissan GT-R and the fighter-jet engineering and design teams and it revolves around how easy it is for the operator, driver, or pilot, to immerse themselves into the technology of the evolving control system interfaces.
GT-R thoughts: Something to consider when looking at the ultra high-performance sports-cars is not just that the GT-R is the de-facto standard production sports-car to beat on the race track, but also that when you take into account driving on the streets in a non-felonious manner (which most people don't think about while dreaming about 200+ mph top speeds, mile long burn-outs, and ungodly horsepower numbers), the Nissan GT-R is arguably the most capable all-around super sports-car in existence. A very small handful of supercars (counting on one hand) might begin to slowly edge away from the GT-R in a straight line when exceeding the highest legal posted speed limit in the United States, but when accelerating within any legal speeds this car will annihilate its competition with 0-60 times of around 2.7 seconds. With one of the most sophisticated and functional all-wheel-drive systems on the planet, the GT-R's brutal quickness and road holding ability allows unsurpassed traction in nearly any road-surface or weather condition, and not just in the ultimate sea-level, warm, dry, and perfect road-surface conditions the road-testers normally strive for while trying to top each other in their performance stats. Also, although cozy, the GT-R is a 2+2 that can legally accommodate 4 persons if need be. Put it all together with top-notch craftsmanship, and excellent operator and co-pilot comfort and layout, and the Nissan GT-R is unbeatable in not just controlled track conditions, but in any conditions you can throw at it!
New 2014 GT-R updates: As mentioned in following, Nissan considers the current 2013 and 2014 R35 GT-R's to be 3rd Gen R35s (the R35 Gen 1 began in 2007). These 3rd generation R35s most noticeably upped the output of the VR38DETT 3.8-liter twin turbo V6 engine to 545 hp (which began w/ 480 hp in 2007-2008).
For 2014, the Nissan GT-R is still offered as a GT-R Premium or GT-R Black Edition, but there is also the new GT-R Track Edition added to the lineup. The most predominant changes for all 2014 GT-R's include suspension setting changes (including shocks, anti-roll bar, and springs) that lower the vehicles center-of-gravity. Also, Nissan took steps to increase the overall body rigidity. Finally, the engine was retuned in order to provide superior mid to upper rpm response. The modified 2014 GT-R engine tuning includes new injectors which improve torque in the 4,500 to 6,000 rpm range while also providing a better overall throttle feel, however both the 2013 and 2014 rate 545 horsepower @ 6,400 rpm with 463 lb-ft of torque @ 3,200 to 5,800 rpm. An oil pan baffle was also added to help situate the oil during high cornering loads on the 2014.
2014 Nissan GT-R Track Edition: Development of the GT-R Track Package took place at the famed Nürburgring. The most obvious high-performance modifications for the 2014 GT-R "Track Edition" package include a track tuned suspension (which includes specialized Bilstein DampTronic gas pressurized shocks and higher spring rates), modified brake cooling guides, a front spoiler that includes carbon-fiber (brake) air ducts, a lightweight quilted cloth mat in the area where the rear seats no longer exist, and custom leather blue-trimmed high-grip front seats. The wheels and dry carbon-fiber rear spoiler come from the Black Edition GT-R. Nissan lists the Track Edition as being available in the same colors as the 2013 and 2014's (listed below), minus the optional Super Silver. Sales of the 2014 Track Edition begin in May 2013, but GT-R Track package equipped cars will be rare with only 150 cars slated for the US.